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Click here to access my exclusive YouTube Ads 2019-20 Video Training!
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YouTube Ads 2019-20 Made Easy
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What Are YouTube Ads All
About?
How To Create The Perfect
YouTube Ad Creative In
Click here to access my exclusive YouTube Ads 2019-20 Video Training!
✓ YouTube is part of the Google network,
which is itself a big and very popular
advertising platform.
✓ YouTube Ads are video advertising
campaigns that are created and run
from a Google Ads account linked to a
YouTube channel.
✓ The most common type of YouTube
ads are pre-roll ads, which are those
ads that play before you watch a video
on YouTube.
✓ Video ads on YouTube can roll before a
video, during a video, or after a video
ends.
✓ YouTube Ads allow you to narrow your
reach and to define your audience.
How To Add Interactivity To
Your YouTube Ads In 2019-
20
✓ Adding Cards
✓ Adding Shopping Cards
✓ Adding End Screens
YouTube Ads Best Practices
For Marketers In 2019-20
✓ Put Up A Dynamic YouTube Channel
✓ Use Advanced Targeting Options
✓ Set A Frequency Cap
✓ Select Detailed Thumbnails
✓ Keep Your Destination Simple
2019-20
✓ Focus On The First 5 Seconds
✓ Call Out Members Of Your Audience
✓ Address Your Audience’s Needs And
Wants
✓ Personalize Your Video Ads
✓ Get Emotional
✓ Don’t Go Long
✓ Emphasize Your Competitive
Advantage
✓ Use A Visual Call-To-Action
How To Create AdvertiserFriendly Videos And Avoid
Violating Ad Policies In 2019-
20
✓ Create Videos That Are Focused On A
Single Topic Or On Solving A Problem
✓ Always Identify Your Brand Or Business
✓ Always Proof-Read Your Scripts, Copy,
And Ad Text
✓ Don’t Advertise Poorly Produced
Videos
✓ Keep Your Content Relevant
✓ Don’t Submit Adult Content
✓ Don’t Promote Products In
Controversial Categories
✓ Always Check Whether You’re Using
Copyrighted Material
Click here to access my exclusive YouTube Ads 2019-20 Video Training!
✓ Leverage Cards And Auto End Screens
Do’s
✓ Be Consistent With Target Keywords
✓ Make Ads Visually Attractive
✓ Monitor Performance
✓ Always Include A Call-To-Action
✓ Always Include Website Information
✓ Test Different Video Ad Lengths
✓ Always Define Your Audience
✓ Create A Remarketing List
✓ Define Your Campaign Goals
✓ Set A Realistic Budget
Premium Tools And Services
To Consider
✓ VidIQ
✓ Animoto
✓ Strike Social
✓ Vyond
✓ Biteable
✓ Magisto
✓ Videoshop
✓ 98Err
✓ Pop Art YouTube Advertising
✓ Blue Corona
Shocking Case Studies
✓ Missouri Star Quilt
✓ Don’t Misuse Ad Features
✓ Don’t Abuse Ad Formats
Don’ts
✓ Don’t Try To Go Viral
✓ Don’t Measure Performance Through
Number Of Views
✓ Don’t Mix Up Your Audiences
✓ Don’t Over Spend
✓ Don’t Advertise Poor Quality Videos
✓ Don’t Promote Outdated Content
✓ Don’t Run Ads Indefinitely
✓ Don’t Mislead Viewers
✓ Don’t Neglect Your Ads
✓ Don’t Focus On The Sale
Advanced YouTube Ads Tips
and Tricks That Work In
2019-20
✓ Create Different Campaign Segments
For Different Ad Formats
✓ Apply This Crazy Ad Sequencing Idea
✓ Advertise Sequential “How To” Videos
As Content Series
✓ Go Over Your Planned Bids During The
First Days Of The Campaign
Click here to access my exclusive YouTube Ads 2019-20 Video Training!
✓ Tuft & Needle
✓ Tulane’s Closet
✓ Majestic Heli Ski
✓ Rock Star Real Estate
✓ Robo
✓ Tai Lopez
✓ Comedy Central
✓ Eric The Car Guy
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