MODERN TWEETER MARKETTING

 MODERN TWITTER MARKETING: MINDMAP Chapter 1 Do these first before you start marketing on Twitter Pick a niche Build a site Create a mailing list Create an ebook or report giveaway Find topnotch content in your niche - select based on social signals - reverse engineer Set up consistent social media accounts (headers / design elements) Set up different social media accounts (different content ‘blends’ and platform-specific content) Chapter 2 Get ready to go Manual or Full Auto What is Fully Automated Tweeting? What is Purely Manual Tweeting? Go for a hybrid solution FOR BOTH AUTOMATED + MANUAL: Find tons of ALREADY VIRAL niche-specific content Reverse engineer influencers to find HOT niche hashtags Use a tool to post on your Twitter feed continuously and on schedule (all posts include hashtag targets) AUTOMATED = wait for organic following and mix in squeeze page links and content links MANUAL = invest 1 hour per day doing manual outreach to influencers in your niche Chapter 3 Manual Twitter Marketing - Find niche leaders - Follow them - Get benefits Chapter 4 Manual Tweeting: Pros vs Cons Pro: higher level engagement can lead to niche expert status faster Pro: access to pre-qualified niche audience Pro: leads to possible high quality backlinks Pro: speaker opportunities / joint blogging / networking (introductions) opportunities Cons: time-intensive Cons: content intensive Cons: no assurance of alliances Manual Twitter Marketing: Follow and get followed and reach out Chapter 5 How to - Find REAL influential people * bio is on point * Much more followers than following * highly engaged accounts * niche specific posts (80% or more) Chapter 6 Follow and Engage - no “good post” types of worthless tweets - ask questions - discuss controversial points - focus on real engagement and outreach - “get on the radar” Chapter 7 What happens when you reach high engagement levels? - Pitch for guest posts - Ask for interviews - Ask for blog round tables - Build a high influence Retweet circle Chapter 8 Always Optimize Your Content - Applies to Both Auto and Manual - Start with randomly selected content - Review results - Focus on what works - Scale up once you’ve identified reliably productive content Cross-feed your content among platforms - Tweet content you create for other platforms - Youtube: videos - Pinterest / IG : photos Chapter 9 Leverage the power of Questions - more engaging - to the point - fits how people think - SEO signal benefits (weak signal though) Use your questions for Quora - promote to Quora using same questions you use on Twitter Chapter 10 Twitter Marketing Best Practices Element by Element optimization Tweet Timing optimization Statistics-based decision making